BRAND
GUIDELINES
Last updated: Feb 27, 2025
You may not use, distribute, or modify the content of these brand guidelines for public or commercial purposes without RedotPay written permission.
Table of Contents
These are the official brand guidelines for RedotPay. If you have any questions about the information contained below or need assistance with brand materials, please email marketing@redotpay.com.
001
Mission & Purpose
002
Messaging
003
Visual Identity
001 Mission & Purpose
Mission
Spend Crypto Like Fiat
As a leading crypto payment company, RedotPay’s mission is to:
1.Serve the unbanked to drive financial inclusion
2.Drive crypto adoption for everyday spending
3.Provide instant and affordable payment solutions to consumers and merchants
Purpose
RedotPay is a leading crypto fintech bridging Web3 and traditional finance through innovative, cost-efficient blockchain solutions. Our user-friendly crypto payment products enable millions of users globally to easily spend and send digital assets. We foster financial inclusion for the unbanked and serve crypto enthusiasts, advancing global adoption of fast, accessible crypto payments.
002 Messaging
Writing Guidelines
Be Clear
Use simple language that everyone can understand.
Use Active Voice
Make sentences direct and engaging.
Focus on User Benefits
Always highlight how to help users
Be Concise
Get to the point without extra fluff.
Writing Tactics
Inquisitive
DO
Make thought-provoking observations about crypto trends.
DON’T
Associate RedotPay with speculative or unverified crypto projects.
Credible
DO
Pair innovative ideas with user testimonials or data.
DON’T
Exaggerate or use hyperbole that can undermine trust.
Driven
DO
Share RedotPay’s capabilities, goals, and ambitions in a motivating way.
DON’T
Use aggressive language, manipulative tactics, or offensive language.
Inventive
DO
Lead with a bold perspective on how RedotPay enhances crypto payments.
DON’T
Use esoteric crypto jargon that may confuse users, unless your community speaks that way.
003 Visual Identity
Logo Combination Guidelines
To ensure a correct, consistent, and effective brand image of the logo across various communication channels, this guideline must be strictly followed.
Set the standard for regular logo application, prioritizing horizontal format for everyday use.
003 Visual Identity
Logo Padding and Minimum Size
Padding: To maintain the integrity of the RedotPay logo, a specific safe distance for the logo is set.
The padding effectively separates the logo from any distracting graphic elements.
When reducing the size of the RedotPay logo, it is necessary to ensure its visual clarity. The minimum size of the logo is 33 mm.
Print Usage
The logo width must be no less than 33 mm.
Online Usage
The logo width must be no less than 150 pixels, with a resolution of at least 72 dpi.
003 Visual Identity
Color Specifications
Brand Color Overview
The main color of the brand is red, representing innovation, and black represents professionalism.
Red is mainly used as an emphasis color. When higher contrast is needed (such as in typesetting applications), it can be chosen for use.
CMYK：12 96 74 0
RGB：228 27 56
HEX：E4B38
CMYK：81 75 71 47
RGB：46 48 50
HEX：2E3031
CMYK：0 0 0 0
RGB：255 255 255
HEX：FFFFFF
003 Visual Identity
Logo Usage Specifications
When choosing the logo version, consider the background color of the image for a single-color logo.
Textures, patterns, and graphics can all be overlaid on the logo for use, and in some special cases, a white logo should be used.
003 Visual Identity
Font Specifications
Font Specifications (English)
Font Specifications (Web)
English uses the Helvetica font, which has various weight settings, offering more flexibility in use.
The font can be used for advertising copy, catalog titles, and body text.
Webpages use the HarmonyOS font, which has various weight settings, offering more flexibility in use.
The main body of English copy, titles, and headlines in web applications use the HarmonyOS font.